I developed the Stela Maris Jewelry website entirely from the ground up as the digital foundation for my upcoming jewelry brand. The site was designed to reflect the brand’s identity—coastal, timeless, and personal—while also prioritizing usability and clarity. From structuring the navigation to styling the product pages, I aimed to create an online experience that feels both elevated and approachable. Building the website from scratch gave me full control over the brand’s presentation, ensuring that the design, storytelling, and shopping experience work seamlessly together.
Creating the site from scratch gave me full creative control over structure, visuals, and storytelling. I prioritized a clean and approachable user experience, using thoughtful typography, imagery, and layout to highlight the handmade quality of each piece. By aligning design, brand narrative, and shopping functionality, the website establishes a cohesive and intentional online presence that reflects both the artistry and accessibility of Stela Maris Jewelry.
Figma & Framer
Stela Maris Jewelry Website & App
